citizenM - Discover the hotel that changed hotels

In my role as  UX/Product at citizenM, I lead the design and optimization of digital experiences across web. I optimized the booking flow with ux and ui driven solutions, improved parts of the mycitizenM+ membership experience, and refined SMB account management. I also helped establishe a design system, integrated customer experience elements, and contributed to personalization and unified shopping cart strategies. Additionally, I managed the UX team, ensuring focus on the right priorities and delivering high-impact outcomes.

Below are some key take-aways of my designs and proposals.

Improved Hotel information/landing page. Based on optimized conversion strategy

Improved room rates, Clear visible rates, easy steps indication to move forward in the flow.

A detail of the Design System, Token usage

Proposal for an improved customer journey experience, focusing on vibrant immersion and seamless integration between citizenM’s physical and digital touchpoints