Party App

For Party App; a new events and ticketing service start-up I worked as a media and product development advisor.

Revised the product propositions for the 2.0 version.
Proposed several revenue models to implement into the Party App platform (Ticketing)




For Subbseven; a new disruptive fashion e-tailer start-up I worked as a media and product development advisor

Advised on tweaking the development budget and was present at meetings with potential funding partners / investors.
Revised the product proposition from a …


Ford Netherlands, A1 Occasions (used cars)

Ford is a great client to work for. Especially because I was the creative lead on several Ford projects in 2009/2010 and therefore responsible for all the creative concepts and the visual designs. Ford A1 Occasions (used cars) was the first major Ford redesign I started to work on.
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KLM game

A game active launched in 20 countries. It won some prizes. Her are some early screenshots


I was born in 1977. Like the legend of the phoenix it all ends with beginnings


Ford Dealer Network

My most important and interesting Ford assignment was creating the 150+ dealer websites network. I was responsible for overal (re)design and the concept. Most of work resulted in happy Ford dealers and its customers. Many hours went into integrating the …


Unilever Adez – Fruit & Soja drink

With the debut of AdeZ, Unilever had entered the growing health-conscious smoothie market. One year later after its launch it needed a fresh campaign for its new flavors. Unilever just wanted some minor website adjustments. I convinced them Ogilvy could build them a completely new website within the same budget.
deleo_0015_Layer 1


Together with Raoul Deleo who is a famous dutch illustrator awarded with the Art Directors Club Award we created his extremely complex and huge portfolio website in a joint effort.
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American Express RTP

This design is part of the American Express 'Realise the potential' campaign. I'm especially very happy with the little airplane, wich converted extremely good during the eyetracking user tests.
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I redesigned dazyzers with pen and paper. I didn't make the photoshop mokups

IBM Innovation Conference

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Here are designs for IBM’s innovation conference.

We are green


Event info pop


Contact pop


Beamed rifd profile when asking a question


3D card mailer



American Express Edm

I (re)designed this American Express Direct emailing. The email generated more clicks then any mailing designed the old default template. (I think it had something to do with the orange button).

American Express Flying BLue eDM template


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DoeMee home

Doe mee

There are many ways to feel yourself at home in the Netherlands. To find out where and when those activities are the dutch ministery (OCW) created the website 'Doemee.nl'.

Hype – Hewlett Packard

Hype is an exposition organized by Heweltt-Packard for aspiring artists. My responsibility included both the online concept and visuals (e.g. animations) and technical development which included Action Script.