In between Ford used Cars and the Ford dealerwebsite we managed to squeeze out the Ford maintenance website. Its a website where we try to convince Ford drivers to get their service checks done at a Ford rapid service dealer. Its much cheaper and its from Ford. On this website you can fill in your license plate number and Ford will send you a cost estimate for your next service.
In the first month after the lauch the online maintenance tool had a total conversion rate of almost 80% Not only the service estimate converted, but also the extra offer: A chance to win a TomTom. I was again responsible for all visual design, functional design, interaction design and conversion optimization techniques.