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Getting an STD is just as easy as getting a bluetooth message. I wanted to use the Bluecasting technique to reach a large group of festival visitors and tell them in a creative way about the dangers of unprotected sexual activity.

We want to warn Festival visitors that getting a STD is just as easy as receiving a bluetooth message



We do this by sending an unsolicited message via Bluetooth to all the visitors on the festival that have their Bluetooth turned on or haven't secured their phone


To persuade the receiver to accept the message it has the tempting title: Wanna play? When the receiver opens the message it reads: It's as easy to catch a STD as it is to receive this message. So protect yourself. Get your Safety Pack at the Durex stand. This way we can remind visitors about the dangers of unprotected sex ( and promote the Durex brand name).



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