User Centered Design Professional and Creative
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In 1999 I helped creating the first online e-commerce experience for Audi, Volkswagen and Porsche.
10 years later I re-created Ford Netherlands successful online used cars portal: Ford A1 and the Ford's dealer network consisting of 150+ individual websites.
I have more than 12 years of extensive digital design experience which 10 years in award winning digital agency environments, including lead roles on high-end campaigns and websites. I have guided (junior) design teams and interactive production: overseeing the complete creative production and design processes.
In between those great projects I developed my skills in Conversion Design and User Centered Design while working for clients such as IBM, American Express Orange, HP, KLM and others great clients or projects. I helped improving their online visibility; created and developed ideas for websites, landing pages, email campaigns and many cool interactive multidisciplinary projects that generated leads, sales or some sort of online attention.
3 years ago I moved to Ibiza and started a Amsterdam based (web)design and strategy company specialized in Pay per Click marketing and User Centered Conversion Design. My company is one of the most active PPC advertisers for iGaming brands in several european countries. Clients include Unibet, Carmen media group, and Affiliates United.
To achieve optimal results I work together with several trusted partners in SEO and development, who I consider the best in the industry. Together we deliver optimal results.
Besides delivering results for my clients I also like work on several online products including a dating service, a concept store and popular gaming network.
My passion has always been creating appealing visual experiences and delivering the right people to the right product or brand. I usually prefer to design the complete user flow. From the initial concept, functional design and visual design to prototyping the last development tweaks of the final product.
* Digital Design
* User Centered Design
* User experience (UX)
* Landing page optimization
* Conversion optimization
* Affiliate marketing
* Adwords (PPC) manipulation
* Generating Online Traffic
* Internet technology
* Innovation on the web
* New Media Theory
* Digital Trends
* Internet branding and identity
* User Interfaces
* The Semantic Web
Public Company; Myself Only; Design industry
2009 – Present (3 years)
Digitalux is a digital marketing company. Digitalux designs websites, creates advanced ppc clickthrough campaigns and optimizes conversion for major clients and brands.
Digitalux also owns several online products including a dating service, a concept store and popular gaming network.
http://www.digitalux.nl
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Public Company; 51-200 employees; Marketing and Advertising industry
October 2007 – March 2010 (2 years 6 months)
Ogilvy Interactive creates digital marketing and technology applications across all interactive channels for major global and national brands
At Ogilvy Interactive Amsterdam I was responsible for digital creation, user experience and design for several clients or brands:
- Ford Netherlands
- IBM
- American Express
- British Telecom (BT)
- Unilever
- Deloitte
- WWF
- XS4ALL
- South African tourism board
- Nutricia
- Dutch Railways (NS)
http://www.ogilvy.nl | http://www.blogilvy.nl: A very popular creative blog I initiated with creative director Chris Jones at Ogilvy Amsterdam where we gather the best advertising, design and other cool stuff from around the world.
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February 2007 – October 2007 (9 months)
After Publicis I continued working freelance under the name Interactivo and worked for several clients including Raoul Deleo (deleo.nl) and Royal Haskoning and started several very successful affiliate projects.
Just only a couple of months later I couldn't resist Ogilvy's part-time job offer.
Public Company; 51-200 employees; PUB; Marketing and Advertising industry
September 2005 – January 2007 (1 year 5 months)
Publicis Dialog is a global multi-disciplined marketing services company specializing in direct marketing, customer relationship management, promotional activity, interactive and new media,
At Publicis Dialog I worked as a digital creative and designer for several clients or brands:
- KLM
- HP (Hewlett packard)
- Orange
- Dutch Ministry of Justice
- Dutch Ministry of the Interior and Kingdom Relations (BZK)
- Dutch Parliamentary Elections
Awards:
- Silver Esprix 2005
- Epica 2005
- Silver Spinaward 2005
- Silver Esprix 2006
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June 2005 – September 2005 (4 months)
I left United Knowledge because I wanted to make a living as a freelancer designer or maybe create a company.
Interactivo didn't have much clients at first but quickly KLM contacted me for some work on their employers platform.
Then Publicis Dialog offered me a job to work on several KLM projects and redesign their Homepage.
Public Company; 51-200 employees; ORDI; Internet industry
September 1999 – October 2001 (2 years 2 months)
At Clockwork I designed the first ecommerce platforms for Audi, Volkswagen, and KLM.
I also and designed the first portals for the Dutch Ministry of Housing, Spatial Planning and the Environment (vrom.nl), free internet provider NokNok and many other websites (Shop.nl, Mr finch, NokDown)
http://www.clockwork.nl
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2008
2,5 years: Interaction Design / Unstable Media
2005
2 years: Visual / Graphic design, Art history, Typography
1998 – 2001
4 years: Visual design, Styling and (digital) trends.
Many
Silver Esprix 2005
Epica 2005
Silver Spinaward 2005
Silver Esprix 2006
